Virtualization startup Virtual Iron has picked up $20 million in Series E funding, as the vendor ramps up its storage partner and reseller strategies.
The round, which brings Virtual Iron's total funding to $65 million, included Highland Capital Partners, Matrix Partners, Goldman Sachs, Intel Capital, and SAP Ventures.
"It's for continuing growth in the channel, sales, and in marketing worldwide," says CEO Ed Walsh. "A lot of this is for VAR recruitment and also for making existing VARs successful."
Virtual Iron has already racked up 375 resellers around the world, including Dell and HP, and is now looking to provide more support to these firms. This will include regional marketing events, promotional materials in local languages, and video-based training for resellers and OEMs. "We just need to get the message out," adds the CEO.
Recent months have seen Virtual Iron get close to a number of storage partners, such as NetApp, Compellent, EqualLogic, and FalconStor, a trend which Walsh is keen to continue.
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